More and more homeowners understand that in any market, especially this one, a seller needs to do everything possible to get a home sold. That's why they are looking for real estate agents that offer this service, or know of a home stager they can recommend. A home staging consultation is the most cost effective service a seller can get before putting their house on the market.
Why do Home Sellers Want Professional Home Stagers?
- Home sellers don't want a generic list of "Things to Do"handed to them from their agent.
- They want personalized service from a professional stager that can pinpoint specifics about their home and make recommendations.
- They want an unbiased opinion from someones that's not involved with the commission.
- They want to know with confidence that their home will show better than their competition down the street.
- Real estate agents shouldn't be concerned with the buyer being insulted in suggesting the use of a home stager, quite the contrary, sellers are looking for this add-on service.
- They know staging is the hottest marketing and merchandising tool out there.
- It also gives the home seller satisfaction knowing that the agent is doing everything he or she can do to help sell their home.
- Don't have the time to do it themselves.
- Understands the concept, but doesn't know how to implement the process themselves.
- Lacks the decorating skills, and has better things to do.
- Sellers know it's a must in today's market and it's a win-win for all parties involved.
- Some real estate agents will pay for a home staging consultation as part of their marketing plan, but typically a home seller pays for costs associated with home staging.
- All REALTORS® should be able to recommend a professional home stager that can provide not only staging advice, but furnishings and accessories for a vacant home.
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© Redesign Etc.,Inc. 2006-2012. All Rights Reserved.
Redesign Etc. of Houston is a Full-Service real estate staging company. We stage vacant, occupied, builders specs, condos, townhomes, vacation rentals and commercial property. We offer furniture & accessory rentals at competitive rates. Insured & Incorporated with the State of TX.
Owner, Cindy Bryant has earned the RESA-PROTM designation, holding professional home stagers to the highest industry standards, ethics, integrity and proficiency in staging techniques while protecting Homeowners and Real Estate Agents.
Please visit our portfolio of before and afters and website for more information. Check out our profile page too! Check out our sister sites for the Houston Bay Area League City Home Staging and Galveston Home Staging. Please contact Cindy Bryant for more information or call 281-748-2170.
Areas Served: Houston, River Oaks, Tanglewood, Bellaire, Piney Point, Mid-Town, The Heights, Montrose, Texas Medical Center, The East End, West Loop/Galleria/Memorial, Downtown, Museum District, West University, Spring Branch, Royal Oaks-Lakeside, League City, Clear Lake City, Friendswood, Kemah, Seabrook, Pearland, Sugar Land, Spring, Cypress, Tomball, The Woodlands, Kingwood. And all areas down to Galveston Island.
This is an excellent list of reasons why agents should consider recommending a Staging professional to their clients. It really is a cost effective service that will completely benefit the homeseller. Thanks for this post!
You hit all the key points of why a home staging consulation is such a valuable service Cindy! This is a perfect hit list!
This is so true Cindy. Not only does it benefit the homeowner to get professional advice, but it's a great marketing tool for Realtors.
Cindy -- great post and I'm reblogging .... such good reasons why smart sellers recognize the need for home staging consultations. The 20th-century agents out there who give out a list of generic "things to do" aren't living in today's real world. Sellers need tips for their particular home ... not everyone else's. The staging consultation goes much further in depth exactly what needs to be done.
Hit the nail on the head! Great blog Cindy!!
Cindy,
Your blog is so true. It is really a shame that there are no comments from Realtors who use staging as part of their marketing plan. I do many reports and consultations and most of my business comes from Realtors and MOST of them pay for it! They see the value of using it in their marketing plan and it even tips the scale when competing against other agents to get the listing.
As Maureen said, every home is different and it takes a trained professional to figure out how the Seller can "get the most bang for their buck". A generic list will not do it. In fact, I send a generic list before I meet with the Seller and I also go back to tweak after the consultation and report to see what they have done. They work so hard and usually are so excited for me to see the home!
The thing is , we are there to help agents . If a house is priced right and presented well, it will sell.
Thank you for your blog. We have to keep educating!!!
Marianne
Cindy- such good information and we need to spread the word. I would like to echo everyone's sentiments that sellers want information that is tailored to their particular home. It's one thing to watch HGTV or be handed a generic sheet, but when it comes to your own home you want specific information on what you can do!
PS, I re-blogged your post.
Great post Cindy, I have had several agents tell me they got a listing because they offered a staging consultation!
Perfect, I couldn't have said it any better myself. Fantastic list!!!!!
Thanks so much Cindy. I've reblogged for the North Texas crowd on my blog.... Great article.
This is exactly what I have been finding lately. I've been contacted by sellers who want staging and don't have a realtor yet so they searched online to find me. This is something that smart, informed sellers are looking for and those who don't have a realtor yet are going to ask the stager for a recommendation.
Pefect list. I bookmarked your page.
GREAT list and hope it gets out to lots of sellers & realtors!! I also am more & more being contacted prior to a seller finding an agent....they know they want staging and want to take control.
Cindy, Thanks for putting this list together and posting....I'm going to reblog this! These are all points important to sellers in today's market.
Cindy, this is a great list and well written blog! I have bookmarked this page for future reference. These points are so important and I do hear more and more home sellers contacting me directly mentioning that they were not happy that they real estate agent did NOT suggest home staging.
Cheryl-Thanks, I agree, I don't think people realize how cost effective it is.
Karen-Funny how that happens, just have been coming across this alot lately.
Charlene-Every real estate agent should use it, or at least recommend it.
Maureen-I agree, a generic list can be found or given out by anybody. A home may not need unnecessary repairs, or to-do's on one of those lists. It can end up costing more money.
Cathy-Thanks, I wish I could up get the message out to everyone.
Marianne-It is a shame that there are no comments from agents, but a generic list doesn't cut it anymore. It's not personalized enough for a house, and it doesn't give a that professional touch to a seller.
Kathy-I agree, I would be so disappointed as a home seller if someone told me I was getting a home staging consultation and I got a hand-out of "to-do's".
Donna-Exactly, Real estate agents are always wanting to stay ahead of the game, what a perfect way. To offer a home staging consultation, it will put you ahead of the others.
Angela-Thanks, you have some great blogs, so I'm sure you could have! lol
Debra-Thanks, I'll take the South if you take the North!
Sharon-I find this all the time, sellers will call a stager before they find a Realtor.
Ann-Thanks! I hope it's useful info. for you...please pass it on.
Kathy-Same here, sellers are calling months in advance to start the staging process. They realize, that to be competitive they have to do it.
Barb-Thanks for the re-blog, you're right, it's all about marketing your home in todays market.
Birgit-Thanks, I hear that too, I've been told that some agents have told them not to stage their homes, and the sellers did it anyway.