Chairman Gary Keller states that "Price gets you interest. Staging it gets you offers!" on Good Morning America. My collegue Annie Pinsker-Brown posted this video.
Did you catch Gary Keller, author of “Shift: How Top Real Estate Agents Tackle Tough Times” and Chairman of Keller Williams Realty on ABC’s Good Morning America last week discussing how to sell a home in a buyer’s market?
His most publicized quote from this interview (which has set Stager Blogs around the nation afire) is as follows:
“Price gets you interest. Staging it gets you offers!”
Keller hit on a point that I often emphasize with my Los Angeles Home Staging clients. Right now we’re in a buyer’s market, and you’re kidding yourself if you think your buyers aren’t well aware of that fact!
Unless you create a sense of urgency for buyers to make an offer, they are likely to sit back and wait for your first (or second, or third) price reduction!
So how do you create a sense of urgency?
Read on to find out!
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
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Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
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Redesign Etc. of Houston is a Full-Service real estate staging company. We stage vacant, occupied, builders specs, condos, townhomes, vacation rentals and commercial property. We offer furniture & accessory rentals at competitive rates. Insured & Incorporated with the State of TX.
Owner, Cindy Bryant has earned the RESA-PROTM designation, holding professional home stagers to the highest industry standards, ethics, integrity and proficiency in staging techniques while protecting Homeowners and Real Estate Agents.
Please visit our portfolio of before and afters and website for more information. Check out our profile page too! Check out our sister sites for the Houston Bay Area League City Home Staging and Galveston Home Staging. Please contact Cindy Bryant for more information or call 281-748-2170.
Areas Served: Houston, River Oaks, Tanglewood, Bellaire, Piney Point, Mid-Town, The Heights, Montrose, Texas Medical Center, The East End, West Loop/Galleria/Memorial, Downtown, Museum District, West University, Spring Branch, Royal Oaks-Lakeside, League City, Clear Lake City, Friendswood, Kemah, Seabrook, Pearland, Sugar Land, Spring, Cypress, Tomball, The Woodlands, Kingwood. And all areas down to Galveston Island.
That is so true sellers need to realize that a well positioned home will sell faster than one not prepared.
I am with Keller Williams and i have a stager here that will give all my clients 30 mins of help for free (suggestions) it has generated her lots of business.......
perfect combination, realistic pricing and staging presentation. perfect message to sellers across the crountry.
Clark-We are trying to educate the consumer, and hopefully many were watching!
Ken-That's fantastic, that will also get you more business for offering a consultation, agressive marketing and a house that will look it's best.
Lupe-Absolutely, overpricing will not sell a home.
Cindy, thanks for the reblog! Hope all is well in Houston. :)
That's absolutely true! staging do sell your property faster, the sellers need to know that! Excellent post!
Thank you much for sharing.
Adam