An excellent post by collegue Sharon Tara of New Hampshire, of Sara Tara Transformations on "The Secret to a Successful Sale.
Today's buyer is doing their research online. It's more important than ever to be an informed and prepared seller. Doing your homework and strategically marketing your house, with help from the right professionals, is the fastest way to a successful sale.
It takes five keys to unlock the secret to a successful sale:
This, in my opinion, is the most important key. Listing before the house is 100% ready is a mistake that you will regret. Many sellers are talked into premature signing by realtors who are afraid of losing the listing. Repeat after me: "You don't get a second chance to make a great first impression."
Do your homework! Do they have an online presence? What marketing tools do they bring to the table? Check out websites and ask for references. Check the references. Look at their current listings online. Pictures are worth a thousand words...do not hire a realtor with poor MLS photos! Don't make your selection based on commission - you may just get what you pay for.
A home staging consultation will arm you with the information you need to make your house more appealing to buyers. Home staging increases perceived value and will help to justify your asking price. Home staging is not decorating, it's marketing.
Almost all buyers start their search online. The photos of your house will determine whether you get calls for showings or potential buyers pass by your listing. Your photos are your greatest marketing tool. Do not underestimate their power!
Once your house is ready, it needs to stay in a constant state of readiness, and be available for showing at a moment's notice. Sure, it's inconvenient and requires some extra work on your part...but the alternative, being comfortable and lazy, means staying on the market for a much longer period of time. Every day on the market costs you money.
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Redesign Etc. of Houston is a Full-Service real estate staging company. We stage vacant, occupied, builders specs, condos, townhomes, vacation rentals and commercial property. We offer furniture & accessory rentals at competitive rates. Insured & Incorporated with the State of TX.
Owner, Cindy Bryant has earned the RESA-PROTM designation, holding professional home stagers to the highest industry standards, ethics, integrity and proficiency in staging techniques while protecting Homeowners and Real Estate Agents.
Please visit our portfolio of before and afters and website for more information. Check out our profile page too! Check out our sister sites for the Houston Bay Area League City Home Staging and Galveston Home Staging. Please contact Cindy Bryant for more information or call 281-748-2170.
Areas Served: Houston, River Oaks, Tanglewood, Bellaire, Piney Point, Mid-Town, The Heights, Montrose, Texas Medical Center, The East End, West Loop/Galleria/Memorial, Downtown, Museum District, West University, Spring Branch, Royal Oaks-Lakeside, League City, Clear Lake City, Friendswood, Kemah, Seabrook, Pearland, Sugar Land, Spring, Cypress, Tomball, The Woodlands, Kingwood. And all areas down to Galveston Island.
This is great!! So TRUE. Sound wisdom for anyone considering selling their home..
Fontella-Great advice by Sharon!
Thanks for the reblogg Cindy, I am so glad you found the post worthy!
Fabulous Post and re-post!! I find both of your blogs informative and well thought out so, I have added you both as associates/stager and subscribed to your blogs. Love the "Choose your Realtor Wisely" key. That is so important! I have had some Realtors tell my clients that they do not need to stage their vacant home. REALLY??? "Well I guess you don't really need a Realtor either, well that one anyway" :)
Great re-post Cindy, so well worded for easy swallowing.
I realize you're a stager but does the staging really improve the chances of selling a home???
This is nicely written and designed for the blog. Thank you. How things look is far more important than people think. Sometimes it is both lazyness and lack of funds, but the real reason is lack of focus on the goal of the best sale possible.