If you aren't convinced Home Staging works take a look at the statistics. If done properly by a professional Real Estate Stager it does work. First of all, according to Realtor.com 92% of home buyers start their search on the internet when looking for thier new home. That tells you if your home is vacant, outdated, or plain vanilla, home buyers are going to skip it and move along to another house they find more appealing that peaks their interest.
The following is a summary of the results of HomeGain's 2007 national survey it showed:
In August 2007, HomeGain real estate took a survey of 1,000 real estate agents throughout the US. Agents surveyed report the overall prices of a 3bd/2ba (3 bedroom, 2 bathroom) home after spending between $5,000-$8,000 on home improvement and staging efforts can result in the following price increases: in the West, as high as $22,762; in the East, as high as $23,532; in the South, $21,470; in the Mid-West, $20,279. All of those figures reflect over a 150% return on investment
The Real Estate Staging Association (RESA) 2008 Study 1-08 to 1-08.
Vacant homes previously on the market.
Non-staged vs. Staged (Days on Market)
190 DOM 28 DOM ( 85% Less time on the market!)
Click here to see RESA Staging Statistics
"... a staged house sells, on average, 17% higher than an un-staged house. Statistics suggest staged homes sell at an average of 6.32% over what they are listed for. Non-staged homes only average 1.6% over the listed price." US Housing of Urban Development
"...the average number of days on the market for a staged house was 13.9 versus 30.9 days for an unstaged house." The Village Voice
"Staging speeds up sales in a sluggish market... and can bump up prices 2% to 10% in a moderate market. The biggest advantage to staging occurs with luxury homes or in a market with bidding wars over properties, where effective staging can boost prices by 20% to 50%." Wall Street Journal
"Unstaged home prices averaged $518,820, while a comparable staged home sold for $557,271, a 7.4 percent difference." The Christian Science Monitor
"...a recent study of West Coast homes found that 17 out of 25 staged homes sold within seven days and the rest within 30 days. All were at or above asking price..." The New York Times
According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks!
According to the National Association of Realtors, staged homes sell 49% faster and for 7-11% more than non-staged homes.
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Cindy Bryant is the owner of Redesign Etc.Home Staging & Redesign Specialist in Houston, Staging Your House To Sell By Professional Home Stagers! Our goal is to provide solutions to getting your home sold for top dollar in the most cost effective way! Thinking of selling your house or want a new look give us a call!
Contact Cindy today for a Home Staging Consultation.
Please visit our website for more information. We also have a location for the Houston Bay Area League City Home Staging.
Areas Served: Houston, River Oaks, Tanglewood, Bellaire, Piney Point, Mid-Town, The Heights, Montrose, Texas Medical Center, The East End, West Loop/Galleria/Memorial, Downtown, Museum District, West University, Spring Branch, Royal Oaks-Lakeside, League City, Clear Lake City, Friendswood, Kemah, Seabrook, Pearland, Sugar Land, Spring, Cypress, Tomball, The Woodlands, Kingwood. And all areas down to Galveston Island.
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Redesign Etc. of Houston is a Full-Service real estate staging company. We stage vacant, occupied, builders specs, condos, townhomes, vacation rentals and commercial property. We offer furniture & accessory rentals at competitive rates. Insured & Incorporated with the State of TX.
Owner, Cindy Bryant has earned the RESA-PROTM designation, holding professional home stagers to the highest industry standards, ethics, integrity and proficiency in staging techniques while protecting Homeowners and Real Estate Agents.
Please visit our portfolio of before and afters and website for more information. Check out our profile page too! Check out our sister sites for the Houston Bay Area League City Home Staging and Galveston Home Staging. Please contact Cindy Bryant for more information or call 281-748-2170.
Areas Served: Houston, River Oaks, Tanglewood, Bellaire, Piney Point, Mid-Town, The Heights, Montrose, Texas Medical Center, The East End, West Loop/Galleria/Memorial, Downtown, Museum District, West University, Spring Branch, Royal Oaks-Lakeside, League City, Clear Lake City, Friendswood, Kemah, Seabrook, Pearland, Sugar Land, Spring, Cypress, Tomball, The Woodlands, Kingwood. And all areas down to Galveston Island.
Just followed this back from Twitter -- thanks for posting these helpful stats all in one place. Educating the real estate community and the general public is a key part of the success of our industry. Thanks for all you do, Cindy!
To me, having seen many, many BEFOREs and AFTERs, the success of professionally staging a home for optimum market impact and effect is a no-brainer.
ESPECIALLY for vacant houses where the photography experience is usually described as "bleak" and "uniniviting", and even sometimes the "live walk-thru" experience is described as "spooky". Footsteps clack-clacking and echoeing thru empty space does not exactly translate to "livable, warm and cozy" to a buyer.
Further, furnishings give scale to a room, and buyers NEED that scale in order to envision their belongings fitting into the room. Realtors can help them with this visioning process (via a staged room) or you can cross your fingers and hope they "get it " on their own --- the majority don't --- so instead of favorably enhancing and enriching the visioning experience, you've let them twist in the wind, and their focus gets scattered on minutia instead of evaluating the (total) property's ability to fit their stated needs.
As a Realtor you'll likely walk away thinking "...hmm this house had everything they asked for, and they seemed unimpressed, even uninterested --- NOW what do we do?" The response I would offer is help them SEE what you SEE and staging is a very good tool to do that --- as artful staging DIRECTS them to the best features of the property.
Also, a question. Who is it that doesn't "get it" -- the Home Seller --- or the Realtor --- or both? Unless the home seller specifically asks for the service, the Realtor doesn't volunteer? The Home Seller is expecting if the house "needs it" the Realtor will recognize the need and suggest staging? So is this a catch-22 .... "you didn't ask for it, so I didn't offer it" vs. "you didn't offer it so I didn't think we needed it?" How does that work?
I've been looking at the stats again recently myself. Thanks for posting the NAR numbers--homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks.
It's difficult to convince realtors to try staging and continue to use staging, even after they get great results. I think I'll try using that one in my presentations!
Cindy: Thanks for compiling these very important stats for all of us. I hope many a Realtor stops by your post and takes heed as well.
Cindy, I must admit that I did not realize what a difference staging could make on sales price, sure I understood time in market, but actual return on investment really motivates me. very informative, thank you!
Cindy,
Thanks for the information and stats on Staging. Thanks also for the stats from NAR,
Very helpful stats. And they seem to be improving all the time, for us home stagers anyway. Thanks for the compilation.
Hey Cindy, great blog showing how effective staging is when selling a home! Thanks for the stats.