Home Staging has finally arrived in Houston's Bay Area. Realtor's that use Staging are selling their listings faster and many times, for more than list price. This relatively new term is also called many other things, redecorate, room redos, interior refiners, interior stylists, one-day decorating, property presentation, real estate enhancement, room makeovers, one-day makeovers and the list goes on. It can be a little confusing, but they all basically mean the same.
At  Redesign Etc., we work as a team with the home owner and Realtor. Home staging always works best if done before the house is put on the market but many times it can be done after .
At Redesign Etc.we meet with the Realtor and the home owner. A Property Assessment Report, ( which is an extremely detailed personalized suggested "to do list"), is emailed or faxed to the homeowner and Realtor within 48 hours of walk-thru. We then come in and redecorate and Stage using the home owners belongings. ( homeowners can do as little or as much as they want on their "to do list"). Maximum Impact will be achieved, the more the homeowner completes on their list.  We even do curb appeal, and landscape enhancement, and provide a personal shopping service (for clients that might want to add a few accessories).
BENEFITS TO REALTOR:  A  house sells faster when it is Staged no matter what the price is. No matter where the location is. Or how old it is.  A house will sell at list or greater than list price when Staged. That's your commission going up at no cost to you and less expenses.  Home staging is a hot new marketing tool for you. Why not use Redesign Etc.  on all your listings.
If you're a Realtor and would like your client to have their house Staged, we can do a consultation informing them of what to do to prepare it for sale.
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At Redesign Etc. we know the what and the how, but do you? When I ask someone if they've heard of home staging, they look at me, politely smile, and shake their head no. What is Home Staging? While relatively a new term in this area, home staging has been around since the mid 70's. At least thats what the experts say. But I think it's been around for a little longer. Home Staging is basically making a home look like a Model Home, and Model Homes have been around as long as I can remember. I looked at model homes with my parents as a little girl, and still remember most of the homes, one had a man-made stream through the main living area with a bridge over it. They accomplished their goal, it certainly made a lasting impression, and I begged my parents to buy it. My parents, however were not as impressed. Today, the only difference is home stagers use the homeowners existing furnishings and accessories and rearrange them, making the room appear bigger, brighter, and have a better traffic flow. Thus, giving it that "Model Home Look".
Can anyone stage a home? Well, it appears a lot of people certainly think they can. It takes much more than a few cans of paint, and trimming your hedges for your home to be staged. You absolutely have to have a designer eye to put a room together beautifully. Bluntly, you either have it or you don't! Why would you hire a home stager? The same reason you use an accountant, electrician, or hairdresser. Simply put, it is a service that you need someone else to provide so that it will be professionally done without mistakes. The ultimate goal  is to place the home in it's best showcase condition, so that it sells at the highest possible price in the shortest possible time. You also want your home to appeal to the widest possible range of people that could be viewing your home, and you want potential buyers to visualize the lifestyle they could have if they buy your home. Appearance is Everything by having your home professionally staged, you transform your house into a " hot property" edging out your competition. Making a first and lasting impression.